Imagine you can pitch your product to only one customer. The survival of your product and company depends on whether or not you can realize the optimal value for and from this customer. Who would be that customer for you? The hypothetical description of this one customer is your Ideal Customer Profile (ICP). An ICP represents the type of customer that is likely to benefit the most from your...
How To Create an Effective Ideal Customer Profile? A Comprehensive Guide for B2B and B2C
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