Brian Chesky recently talked about how AirBnB is transforming the traditional product management role into more of a product marketing function. Apple, too, has significantly adopted such a marketing-focused-product-management approach, although they also have the “classic” product management role. Predictability, AirBnB’s approach has sparked considerable debate and a new...
What Is Product Marketing Management (PMM)? How To Adopt It For Product Success?
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