Whether you come from a product-centric or customer-centric business (or consider yourself beyond any such labels), you will still agree that product management has been a crucial function driving business growth. From its inception in the 1930s, modern product management has evolved to keep up with the changing realities, but its importance has consistently increased. Product management is...
One of the characteristics of modern-day product management is the use of feedback loops in product design and development. The shorter frequency to obtain the feedback, integrate that feedback into the product, and then again get the feedback for the improved versions has enabled product managers and teams to build better products faster and with fewer resources. Product Analytics is a function...
As the business environment becomes competitive and expensive, and challenging to grow businesses, product-led growth (PLG) provides companies with an efficient and practical foundation for business growth. It is, therefore, that companies are increasing their investments in product-led growth models. This article explains what product-led growth is and how you can approach the adoption of this...
With 43% of companies hiring more product managers and being one of the 25 roles with the highest rising demand, product management is a field that presents immense opportunities for professionals both as a lucrative career option and a fulfilling role that results in tremendous personal and professional growth. If you are one of the people looking to understand how to start a career in product...
In the first part of this article, we discussed many essential skills for your success as a product manager. In this article, we will see many other skills for product management that you will find valuable in your arsenal. Product Strategy Understanding Competitive Landscape Successful PMs understand the competitive landscape and industry trends and use this understanding to identify sustainable...
If you need to look at one role with the most diverse business skills, it would be that of a product manager. The variety of organizational dimensions that product management influences are unparalleled. This need for an extensive skillset is because product management sits at the trisection of the customer, technology, and business. That’s why you discuss a vast range of diverse skills...
With some studies estimating that 99% of the companies worldwide will be using SaaS products by the end of 2021, SaaS product management assumes a greater significance. In addition, organizations must shift from traditional organizational structures and processes as companies move toward product-led growth. Customers of all sizes prefer multi-tenant SaaS deployments over customized or on-premise...
As we are about to enter into 2023 amidst the anxiety of layoffs from big tech, perhaps a little worried about the future, one thing is sure. The future of organizations is going to be led by product thinking. Product-led Growth (PLG) has already demonstrated its impact since 2021, with around 91% of companies planning to increase the budget on PLG in 2022. This trend is the most significant one...